Audience Research

54.5% of people who took part in this survey are aged between 18 and 19 years old. 45.5% of people who took part in this survey are aged between 16 and 19 years old. 



54.5% of people who took part in this survey are female. 45.5% of people who took part in this survey are male. 


63.6% people who took part in this survey live in Sunderland. 

18.8% people who took part in this survey live in Seaham. 

9.1% people who took part in this survey live in Gateshead. 

9.1% people who took part in this survey live in South Shields. 

 

  

72.7% people who took part in this survey listen to local artists. 27.3% people who took part in this survey do not listen to local artists. These artists include: Dave the rave, Mc Tazo, Toxiene, Makina, Sam Fender, Mc Stompin, Turbo D, The Strands, Little Mix (2 out of 3 members are from South Shields (Perrie & Jade)) 



54.5% of people who took part in this survey go to local music events. 45.5% of people who took part in this survey do not go to local music events. These invents include: seeing Melanie Martinez, Lil Darkie, Blossoms, Inhaler, Miles Kane, The Magic Gang, One Direction, Take That and Peirce the Veil. Also, going to ‘North-East Live’. 


81.8% of people who took part in this survey think there is a good music culture in the North-East. 18.2% of people who took part in this survey do not think there is a good music culture in the North-East. 




81.8% of people who took part in this survey believe they are not involved in local music culture. 18.2% of people who took part in this survey believe they are involved in local music culture. However, some of the people who took part in the survey did not understand the question, therefore the answers are not fully correct. Some of the reasons people have said they are involved in local music culture are I support local artists and I can play guitar. The rest of the responses were confused responses or misinterpreted responses as it was not understood fully therefore the responses are not fully correct. In the future, I should ask more specific questions so there will be no confusion in answering them. 



Audience profile

Using the research I have gathered, I have discovered that my main audience will be people aged between 17 and 19 living in North-East England. The people who will be most interested in my product will be people who are interested in music and/or their local music culture. The majority of the people who took part in the survey (81.8%) said that they think Sunderland has a good music culture, this makes me think that the majority of the participants are interested in local music which would suggest that my project has a big potential audience. People between the ages of 17 and 19 often use social medias such as Instagram and YouTube, due to this I will be uploading this product to YouTube and possibly advertising on Instagram using my media profile.










 
 

  

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